15 March 2009

"Magniifico - The Made in Italy Mall"

IBS Italia presented the “Magnifico - The Made in Italy” project to investors and authorities of United Arab Emirates, during meetings held in RAK and Dubai on 2nd of March 2009. The project obtained consent and support for the innovative format, its quality and for potentialities in a local growing market.

Alessio Gambino interviewed by a local television report said: ” There are new potential markets for “Made in italy” products. I think that small and medium italian enterprises producing high quality products  could win global challenges together. The main goal of Maghifico is to find collective manner of distribution, marketing and communication, optimize business value and reationalize costs”.