IBS North America
International Business Strategy

The Giugiaro Italdesign office presents the Mall in Italy project logo. 

The space of 37.000 square metres exclusively dedicated to Italian products and enterprises will be called MAGNIFICO to evocate our culture, history and elegance and to make the American visitor experience magnificent.

Magnifico Brand will have different applications: for merchandising, fidelity cards, stores and even containers from Italy to Syracuse will be branded so.

The brand was thought to improve and emphasize “The Made in Italy” project and the imagine of Italy in USA.